//Brands and Projects

Designed By

Lot+Ilk.

At Lot+Ilk, we craft brand identities that capture the soul and vision of your business, and create a masterpiece that evokes emotion in your audience. Your brand identity will spark wonder, ignite passion, and leave a lasting impression on the world, becoming a work of art that represents your unique story and values. Let us help you create an inspiring brand identity that will make your business stand out and leave a lasting impact.
The Emporia Granada Theatre

Blast from the past

See Case Study
CareArc

Healthcare without the headaches

See Case Study

Case Studies

Twin Rivers Winery
Identity Design | Website
Twin Rivers Winery
The Granada Theatre
Identity Design | Website
Granada Theatre
City of Emporia
Identity Design
City of Emporia
CareArc
Renaming | Brand Strategy | Identity Design | Website
CareArc
Bottomline Construction
Identity Design
Bottomline Construction
BEQ Pride Magazine
Graphic Design
BEQ Pride Magazine

Brand Capabilities

01

DISCOVERY & POSITIONING

During the initial phase of our process, we take the time to fully understand your property's vision and potential, as well as your team's priorities. Our aim is to align every aspect of our work with your business and brand objectives. We begin with in-depth market research and competitor analysis to gain a comprehensive understanding of the market landscape and identify opportunities for differentiation. Once we've synthesized this research and aligned it with your vision, we determine the most effective brand positioning that will resonate with your customers and drive results.

Customers & Experience
RESEARCH & Analysis

BRAND POSITIONING + REPOSITIONING
02

BRAND FOUNDATION

With your brand positioning as a reference point, we can lay the groundwork for your brand by creating your brand story. This narrative will communicate to your customers who you are, what your purpose is, and how your brand adds value to their lives. It serves as the foundation for building a strong and memorable brand identity.

BRAND STORY
core VALUES
BRAND PERSONALITY
BRAND or destination PROMISE
03

BRAND IDENTITY

After establishing your brand foundation, we'll move on to the creative execution phase to give your brand a tangible, external presence that will leave a lasting impression on your customers. This is crucial because it's through this external expression that your brand will be remembered and recognized by your target audience.

NAMING
BRAND IDENTITY + LOGO DESIGN
VISUAL AND VERBAL APPLICATIONS
REBRANDING & REFRESHES
04

CUSTOMER EXPERIENCE

During this phase, our focus is on creating impactful and memorable experiences for your customers that truly bring your brand to life. We work to operationalize and integrate your brand into every aspect of your business, from the interior design of your space to the interactions guests have with your staff. By doing so, we ensure that every touchpoint of your brand is consistent, authentic, and aligned with your overall brand strategy.

SERVICE CONCEPTS
INTERIOR DESIGN DIRECTION
DIGITAL OPERATIONS Direction
05

SALES SUPPORT

Your brand identity and marketing efforts are all-encompassing and extend to every aspect of your business. Our team helps you stand out at every touchpoint in the customer's decision-making journey, from eye-catching and functional packaging to websites that speak to your target audience's needs and interests. With our expertise, we equip you with the necessary tools to make a lasting impact on your customers throughout their journey with your brand.

BRAND LAUNCh
SIGNAGE
DIGITAL & WEB DEVELOPMENT
Packaging