The City of Emporia hired Lot & Ilk to solve a problem. Their logo was dated and generic, and as the city is wanting to grow its brand, it needs a logo that can be protected. This means having a unique mark, not based on an existing design, that can be trademarked. We were tasked with creating a mark that was modern, simple, and easy to identify. On top of that, we were asked to create a brand identity using the following attributes of Emporia in order to create a sense of place within the design.
The City of Emporia hired Lot & Ilk to solve a problem. The previous logo was dated and generic, and as the city was wanting to grow its brand, it needed a logo that could be protected. This means having a unique mark, not based on an existing design, that could be trademarked.
We were tasked with creating a mark that was modern, simple, and easy to identify. We were asked to incorporate attributes of the city in to the logo, if possible, to create a since of place within the design. These were the local landscape, the nearby Flint Hills, farmland and rivers. As Emporia is the founding city of Veterans Day, we were asked to reference the holiday, as well as the community's growing future.
Brand Identity
A logo needs to be responsive, especially a municipality logo. Not only does it need to work in a variety of sizes, from billboards to favicons, in web and print, and every other medium, but it will also be used in a variety of official uses. It could be used as a social media profile, a letterhead logo, a city seal, or even a flag. We designed a logo that could be used for whatever purposes the city might need in the future.
Destinations that we have worked with
